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Richard Normann (Finland, 1943 - Paris, November 18, 2003) was a Swedish management consultant and researcher early in the development of theories of service management, interactive strategy, and offerings. == Biography == Normann received his MBA and then PhD in Business Economics in 1975 at Lund University, leading to a professorship.〔(【引用サイトリンク】title=About Richard Normann )〕 He was soon working at management consultancy Scandinavian Institutes of Administrative Research (SIAR) and was its president from 1976 to 1980. He later founded (Service Management Group ), SMG. He was also a visiting professor at the Copenhagen Business School and visiting scholar at Harvard Business School. Normann was the one who in the 1970s introduced the concept of mission. He was, among other things, strategy consultant for SAS when the airline in the 1980s, during Jan Carlzon CEO's time, developing the idea, together with Denis Boyle of ("moments of truth" ) oriented toward business travelers and customers. Green Templeton College, at Oxford University, honors his memory with the (Annual Richard Normann Lecture ). In the introduction to ''Reframing Business'', Henry Mintzberg cites Normann as a "significant scholar", "using the consulting opportunity to advance general scholarship, namely our understanding of how this world works". 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Richard Normann」の詳細全文を読む スポンサード リンク
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